History

Founded in Abu Dhabi in 2005 by Serag Al Areeny, Quality Makers is a Gulf-focused strategic communications agency.

Abu Dhabi, the capital of the United Arab Emirates is a fast growing city of nearly a million people. Along with Dubai, its sister city, sixty kilometers north, Abu Dhabi forms a global centre for finance, business and trade. A major hydrocarbons exporter, Abu Dhabi possesses about 10% of the world’s oil reserves.

Due to its oil wealth and rapid growth, Abu Dhabi has attracted global media and communications companies. They have created an environment increasingly drenched in images and messages, an environment in which it is often difficult to get your message heard. Understanding this, Quality Makers has, since its inception, stressed the need for smart, strategic, communications – carefully thought out and targeted messages which are designed to spur actions.