Leadership

Nawaf Al Nuaimi

‘Communications have to be focused. That is what strategic communications are all about. It is no longer a question of just spraying messages around everywhere in the hope that the target demographic will see them. With today’s technologies we can target the messages so they are more efficient and cost-effective. But, this means the communication strategy must be thought out and planned ahead.’

Serag Al-Areeny

‘Proximity marketing is the future, I am sure of it. In a world where people see and hear many, many messages all the time, they can become confused; they can’t differentiate one from the other. Messages delivered close, both time and place, to a purchase decision have to be more effective. That’s what proximity marketing is all about – messages delivered close to the purchase decision. That’s why our Bluetooth proximity messaging is so powerful, and so attractive to UAE organizations.’

James Macleod

‘Being smart in communications is about getting the best value for your promotional or advertising spend. Delivering the best possible product, at the right cost, for each client isn’t always easy. But it is what differentiates us from the competition.’